The main goal and mission of the Blimke brand is to provide the humanity with the effective high-quality goods for health. We have found a solution that projects a fresh and bright brand identity associated with energy and development. However, given that the brand wants to expand further, we had to create such a conjunction of elements that doesn’t limit the identity to medicine only.
The logo portrays a capital letter of the brand’s name positioned within the other. It symbolizes a strife towards constant development, growth and expansion.
The Blimke’s brand identity is bright, energetic and, most importantly, unlimited. It doesn’t place the brand in any boundaries or a certain segment of the market. This feature allows the company to expand without any obstacles. We have aimed to develop a simple yet universal system of design which comprises of such crucial elements as colours, fonts and ideas put into the visual identity of the brand.
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